With the team at the time we worked on reinventing the way a huge brand like Fiskars could show their product without just showing them the classic way.
Starting with their Outdoor lineup of products we went about focusing on the activity before the product, to provide a more playful approach to learning and finding the right product for you.
Find the situation, then the product – Explore the environments to learn what Fiskars offers
After browsing around and experiencing products through environment uses, a nice an clean product page where information can be easily found is the way to go.
Concept, Design, Experience design
Magnetix (now ISOBAR) and Fiskars
and Flügger Denmark